Juliana Macedo

I am an accredited leadership coach, specialising in supporting leaders to achieve top performance within the increasing change, complexity and uncertainty of today and tomorrow.

I partner with those who want to step change their high performance while finding meaning in work and deepening their fulfilment, by facilitating sustainable behaviour change that can lead to their desired professional and life goals, both focusing on what matters now and what matters most.

Prior to that, I spent 23 years in Marketing Leadership roles in consumer goods, clue-chip organisations, like Reckitt Benckiser, Nestle, Mondelez, Unilever and PepsiCo, mostly at director level doing regional and global roles based in Brazil and UK. I have successfully managed billion-dollar brands by leading very diverse, multi-cultural and multi-functional teams.

Combined with sports dominating my youth, I developed a high-performance long game mindset that I bring to my coaching, focusing on what you need to develop to win both now and in your long game. For that I founded “The Long Game Mindset Coaching” company.

My approach is tailored to the client’s individual needs, is evidence based and underpinned by neuroscience. My process emphasizes clarity, purpose & meaning, preparedness, habit formation, and balance that support sustainable behavioural change that can lead to top performance, goal achievement and fulfilment – both now and in the long game.

I do 1:1 coaching which is tailored to the client’s need after a complimentary session. I am based in UK and work worldwide remotely.

Regarding my Coaching Credentials, I am accredited by ICF and EMCC, I am certified in Executive Coaching for Behavior Change with Henley Business School (UK), and in Neuroscience for Change. Additionally, I am enrolled in Henley’s Master’s Degree of Coaching for Behavior Change and in a Certification of Applied Neuroscience in Coaching. I also hold an MBA and a Psychodrama certification.

On the personal side, I am Brazilian, Portuguese passport holder, married to an Italian. I love travelling, and I am a marathon runner.

If you are interested in exploring how I can help, please email me at ju.macedo@thelonggamemindset.com.