About
I’m a Marketing Consultant with more than 20 years’ experience across sectors including FMCG, professional services, coaching and education. I work with organisations in the UK and internationally, helping them shape marketing strategy, strengthen their brands and communicate more effectively with the people they want to reach.
I have a First-Class Honours degree in Marketing, a CIM award and a distinction in Marketing Leadership Contemporary Challenges from the Oxford College of Marketing.
I joined the UK Chapter of ICF in August 2024, bringing my marketing experience to an organisation whose focus on professional standards, development and the positive impact of coaching strongly resonates with me.
My role at the UK Chapter of ICF
I lead marketing and communications for the UK Chapter, shaping activity around member needs and organisational priorities. I work closely with the Board, operational team and wider volunteer community, while maintaining alignment with ICF Global.
My role spans strategic marketing, member communications, digital channels, brand development and campaigns designed to increase awareness, engagement and the value members receive from the Chapter.
Why I work with ICF
I’m passionate about the role learning and development can play in helping people and organisations grow. I particularly enjoy using my marketing experience to help the UK Chapter connect its community, demonstrate the value of membership and increase understanding of professional coaching and the standards that underpin it.
Current areas of focus
- Making the value of UK Chapter membership clearer and more compelling
- Improving member communications, engagement and connection
- Creating a simpler, more effective digital member experience
- Strengthening awareness of the Chapter, its community and professional coaching
- Developing sustainable income that can be reinvested into member services and Chapter activity
